Capstan provides marketing consultation, public relations, advertising management, and sales development services. We provide comprehensive account management, media buying and placement, social media management, digital advertising, earned media creation, and web development.

While the term “marketing” is applied by professionals and consumers in different ways to describe an array of promotional activities, we think it refers to the business of repositioning your brand in the minds of your best prospects.

The term, “repositioning,” refers to the process of changing a target market’s understanding or perception of your value by applying a “values-based” approach. It is focused upon changing what people think about doing business with you.

Applying a values-based marketing aproach happens when your business connects with its audience based on shared values. It’s an outward-focused strategy fueled by authenticity and focused on doing good in the world. Beyond what a brand sells, values-based marketing seeks to resonate with its target audience on closely-held social and ethical issues.

Therefore, repositioning involves completely altering how the target market perceives what you are offering. Essentially, it is the matter of moving people toward your idea, your service, or your product emotionally, intellectually, and behaviorally. We develop your marketing plan, place your advertising, develop your web presence, and drive your sales all within an integrated strategy.

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Capstan: an apparatus working on the principle of the wheel and axle, used for raising weights or applying power.