Capstan provides marketing consultation, public relations, advertising management, and sales development services. We provide comprehensive account management, media placement, social media management, digital advertising, earned media creation, and web development.
While the term “marketing” is applied by professionals and consumers in different ways to describe an array of promotional activities, we think it refers to the business of repositioning your brand in the minds of your best prospects.
The term, “repositioning,” refers to the process of changing a target market’s understanding or perception of your value. It is focused upon changing what people think about doing business with you.
Therefore, repositioning involves completely altering how the target market perceives what you are offering. Essentially, it is the matter of moving people toward your idea, your service, or your product emotionally, intellectually, and behaviorally. We develop your marketing plan, place your advertising, develop your web presence, and drive your sales all within an integrated strategy.
Capstan: an apparatus working on the principle of the wheel and axle, used for raising weights or applying power.
When it comes to advertising, people often ask us which medium is best. The truth is, all advertising media work in some way but, they do not all work in the same way. The medium you choose needs to be the best at achieving your immediate objective. That’s because the medium will influence your message dramatically and unless your creative team respects that fact, you will end up with a useless presentation that wastes time and money.
Our team of managers and creators will guide you in selecting the right medium for your best outcome. Our audio, video, web, and graphic designers bring decades of award-winning experience to your projects. Our consultants, media specialists, and account managers bring a combined 170 years of success to your campaigns.