Your business needs a trusted company to see through the clutter and consult with you at every step.

Sometimes it’s about maintaining good media relations. Then there’s the business of making sure you are getting the most out of your advertising dollars.

You have at your service seasoned professionals, award-winning creators, and highly experienced administrators for your marketing management, sales development, and community-wide promotions.

Now you have your Capstan team doing the heavy lifting. We are working with you to provide comprehensive account management, media buying and placement, social media management, digital advertising, earned media creation, and web development.

Capstan: an apparatus that provides the power to leverage the raising of heavy objects.

While the term “marketing” is applied by professionals and consumers in different ways to describe an array of promotional activities, Capstan has developed “smart marketing” that emotionally engages your best prospects and repositions your brand in their minds.. We call it “Smarketing”.

The term “Smarketing” refers to the process of changing a target market’s understanding or perception of your value by applying a values-based approach. It is focused upon changing what people think about doing business with you because you identify with their values.

Applying a values-based marketing approach happens when your business connects with its audience based on shared values. It’s an other-focused approach fueled by authenticity and a genuine commitment to doing good in the world. Beyond what a brand sells, values-based marketing seeks to resonate with its target audience on closely held social and ethical issues.

Therefore, repositioning involves completely altering how the target market perceives what you are offering. Essentially, it is a matter of moving people toward your idea, your service, or your product emotionally, intellectually, and behaviorally. We develop your marketing plan, place your advertising, develop your web presence, and drive your sales all within an integrated strategy.

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